How is TV Advertising sold?
TV Advertising is sold on a cost per thousand basis (CPT). The CPT is agreed for a specific audience and time segment. The average CPT will change monthly in relation to changes in the supply of viewers or significant changes in TV advertising spend.

The effect of TV Advertising on sales?
TV Advertising has a measurable effect on product sales and enquiries. The exact conversion rates depend on the advert and the strength of the promotion.   

TV Advertising costs?
The success of digital television has dramatically reduced the entry level cost of TV Advertising. It has also fragmented the audience making it possible to reach targeted groups of viewers with very little wastage.